“Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? If you use any visual medium at all—if you make a poster, type a letter, create a business logo, a magazine ad, or an album cover, you are using a form of visual communication called graphic design.”
American Institute of Graphic Art
The Graphic Design program at Marietta College supports the conceptual and creative development of the modern designer with a curriculum that covers the many facets of the design field. Graduates will leave the program with confidence that they will succeed at pursuing a career in graphic design.
Students are trained in fundamental studio art mediums. Those skills are then translated to a digital workflow using industry standard equipment - Macintosh computers, and a host of contemporary tools housed in the Graphics Design Lab in Hermann Fine Arts Center. While the Design Lab hosts the majority of classroom lectures, demonstrations, and student work area, additional classes in painting, printmaking, art history and research assignments take graphic design students across many disciplines to offer exposure to a variety ideas and methods.
What can you do with a major in Graphic Design?
In the Graphic Design program, you learn to address such a range of topics and design problems, that you gain a variety of skills that are applicable across disciplines. Those skills include:
- Branding & Brand Management : Creating a visual identity that effectively communicates the “vision” of a company, and/or managing the public perception of all visual communication within a brand
- Design Strategy : Implementing user-centered “Design Thinking” strategies to solve any type of problem
- Art Direction : Leading a team to achieve an effective and cohesive product
- Illustration : Developing custom visual graphics for a variety of applications and types of media
- Information Design : Development of visual graphics that result in the effective communication of a complex subject
- Publication Design : Development of graphic organizational systems that result in visual interest and consistency across media platforms
- Interaction Design: Developing interface designs across media platforms that encourage user interaction, while effective communicating objective of product
- Advertising Design : Developing unique visual graphics that effectively communicate an objective, whether it be to purchase a product, attend an event, or agree with a point of view
- Project Management : Coordination of all project components, including project creation, proposal process, client communication and product production
Student Expectations and Costs
Students do not need a portfolio to be accepted into the Graphic Design program. Prospective students who do have a well developed portfolio of Studio Art or Graphic Design may wish to apply for the Art Scholarship . There is a formal review of student work during the sophomore year. This student presentation to the Studio Art and Graphic Design Faculty serves as a critical assessment of the student’s progress, and is aimed at evaluating the students success, commitment, and future potential in the program.
Students who wish to earn a degree a Bachelor of Arts in Graphic Design will have financial and time commitments particular to the discipline. Supplies for any graphic designer include specialty paper, ink, cutting tools etc. and are required for many classes in addition to class textbooks. Many graphic design classes have additional ancillary fees used to fund the costs of the design lab operation and upkeep.
A dedication and commitment to personal development is also expected of students majoring in Graphic Design. Unique and original ideas are encouraged and fostered in the program. Students who are able to make time outside of the classroom to develop their skill, craft, and own independent sensibilities and styles will benefit the greatest.
Students do not need to invest in their own personal computer—up-to-date hardware and software is offered and accessible to all enrolled students. Its use is encouraged for all underclassman. Upper class students who have gained both an understanding of Macintosh Computers and a dedication to graphic design may wish to acquire their own machine, as their academic demands grow.
Requirements for a Minor in Graphic Design
Due to the programs close relationship with the Art Department; many students seek an additional Minor in Graphic Design. The requirements to receive this distinction are as follows.
- ART 101 : Drawing I
- ARTH 162 : Design Appreciation
- GRPH 201 : Software for Design
- GRPH 220 : Design Foundations
- GRPH 230 : Branding & Logo Design
- GRPH 240 : Typography
- GRPH 325 : Interaction Design